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Welcome to the APME Liverpool 2025 conference. Here, you’ll be able to register for the conference and update your Sched profile. We encourage you to browse the various presentations and to create a custom schedule. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community July 22–24, 2025!
Audience: Business/Entrepreneurship clear filter
Tuesday, July 22
 

11:00am BST

The Rural Music Project
Tuesday July 22, 2025 11:00am - 11:30am BST
The Rural Music Project will explore the development of music ecosystems away from major city centres, utilising art school pedagogies and the concept of scenius to generate community musicking and vibrant music hubs in lesser populated locales, enriching lives through encouraging cultural interaction, economic growth and an increased sense of place.
Speakers
Tuesday July 22, 2025 11:00am - 11:30am BST
420

12:20pm BST

Critical Conversations - The New Graduate Superpower?
Tuesday July 22, 2025 12:20pm - 12:50pm BST
The AIRBAG framework offers educators an approach to exploring negotiated assessment methodology with their students to help them make personlaised meaning of their learning experiences. Utilising a combination of military debrief tactics and a inquiry focussed approach, the framework helps promote criticality and agency within HE study.
Speakers
Tuesday July 22, 2025 12:20pm - 12:50pm BST
406

3:50pm BST

Employment and Employability Skills in the Contemporary Popular Music Industry
Tuesday July 22, 2025 3:50pm - 4:20pm BST
This session examines essential skills for success in the modern music industry, including digital literacy, entrepreneurship, networking, and resilience. Attendees will gain practical insights into aligning with industry demands, navigating emerging trends, and preparing for diverse career pathways in an increasingly competitive and dynamic global music ecosystem.
Speakers
Tuesday July 22, 2025 3:50pm - 4:20pm BST
405
 
Wednesday, July 23
 

2:00pm BST

Analysing popular music visuals: the importance of an interdisciplinary approach
Wednesday July 23, 2025 2:00pm - 2:30pm BST
This paper outlines the interdisciplinary approach taken in an undergraduate module in which music students to analyse visual aspects of their promotional materials and performances. Theories from disciplines including persona studies, visual studies, image studies, performance studies, audio-visual studies and fashion studies are synthesised to inform constructively critical analysis.
Wednesday July 23, 2025 2:00pm - 2:30pm BST
405

3:50pm BST

Musical Artifacts & Collection Narratives
Wednesday July 23, 2025 3:50pm - 4:20pm BST
Popular music related materials exist in archives, museums, libraries, and private collections, providing knowledge and evidence of events, individuals, institutions, and cultures. This paper consider the role of artefacts in popular music higher education, the treatment of the curator, and collections as a tool for narrative building to be fostered through more inclusive and considered circumstances.
Wednesday July 23, 2025 3:50pm - 4:20pm BST
406
 
Thursday, July 24
 

11:00am BST

Music Metadata in the AI Age
Thursday July 24, 2025 11:00am - 11:30am BST
Metadata is the key to connecting artists with their ideal audience and unlocking lucrative sync opportunities. This demonstration will discuss its significance, how it boosts discoverability, and how it can supercharge your music career. Additionally, this session provides educational tips on teaching good metadata habits to young aspiring artists.
Thursday July 24, 2025 11:00am - 11:30am BST
406

11:50am BST

Do social media platforms increase the visibility of musicians with under-represented identities?: The impact and implications of social media algorithm bias
Thursday July 24, 2025 11:50am - 12:20pm BST
This paper considers the implications and impact of social media algorithm biases which – rather than serving to diversify the types of musicians represented in the mainstream – may actually serve to reinforce status quo societal and cultural norms, biases and stereotypes against female musicians, musicians outside the gender binary, fat musicians, musicians of colour, and disabled musicians.
Speakers
Thursday July 24, 2025 11:50am - 12:20pm BST
405

2:00pm BST

Gender Inequality in the German Music Industry – A Data-Driven Analysis of the German Charts (2014–2024)
Thursday July 24, 2025 2:00pm - 2:30pm BST
This study analyses gender representation in the German Top 100 Charts (2014–2024), focusing on songwriters, producers, and artists. Using web scraping and a pronoun-based self-identification system supported by Chartmetric, it compares this approach to traditional methods, offering a replicable framework for tracking gender diversity in the music industry.
Speakers
Thursday July 24, 2025 2:00pm - 2:30pm BST
407

2:00pm BST

From the Writing Room to the Classroom: Songwriting Camps as Models of Professional Learning
Thursday July 24, 2025 2:00pm - 2:30pm BST
Songwriting camps, structured for intensive collaboration, have influenced higher education by highlighting essential creative skills. This paper, based on the Songwriting Camps in the 21st Century (SC21) project, examines how these camps teach interpersonal dynamics, adaptability, and teamwork, preparing students for professional songwriting through immersive, industry-aligned educational experiences.
Speakers
Thursday July 24, 2025 2:00pm - 2:30pm BST
405

2:30pm BST

Increasing Strategic Advantage through Extending Collaborative Networks: A Case Study of the Lancashire Music Association
Thursday July 24, 2025 2:30pm - 3:00pm BST
This presentation explores how strategic collaboration can sustain Lancashire’s grassroots music ecosystem. Through practice-based research, we identify key challenges, propose solutions, and highlight efforts to build a talent pipeline with local education services—ensuring industry growth, stronger networks, and long-term sustainability for the region’s music sector.
Speakers
Thursday July 24, 2025 2:30pm - 3:00pm BST
405
 

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